Design transforms.
Tor Slotmann blends strategic design thinking with graphic design and visual communication craftsmanship. This portfolio showcases his work on how design transforms ideas into visual stories and, in turn, impacts people and the world around them.
The power of transformation in branding
Branding is more than a logo and a tagline. It’s the heartbeat of an organization, resonating with everyone it touches. I uncover and enhance this essence, ensuring it authentically represents and prepares organizations for change.
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A comprehensive, analytical approach is vital to brand transformation. I do this by evaluating the brand’s current position, identifying areas for growth, and conducting a 360° brand evaluation. I then create a strategic plan from these insights to enhance the brand’s influence and market presence.
In my practice, I focus on the deep connection between the brand and its audience. I aim to turn fans out of customers and employees into brand ambassadors. With a keen eye for brand identity, I strive to breathe life into brands, making them resonate authentically with the world they are born into and transform.
This approach to brand authenticity is showcased in the Bergen Light Rail project. In this project, I focused on creating a cohesive brand experience with the power to transform Bergen and how its citizens perceive the transportation system. The project, known for its distinctive wave pattern and vibrant orange color, has been recognized for its integrated brand presence and visual appeal since its launch.
Let’s work together to create great brands that transform the world. Get in touch to begin.
Bergen Light Rail
Impact the user at heart
In a world where instant gratification is increasingly expected, a seamless user experience is vital to maintain user engagement. At the heart of what I do, I prioritize that the user’s interaction with a brand is simple, intuitive, and engaging, transforming the overall experience.
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My design process, rooted in empathy and understanding, is tailored to meet user needs. This approach goes beyond aesthetics; it’s about forging meaningful connections between brands and their audience, changing how they interact and relate to it.
My work with Hovedstadens Beredskab (HBR) exemplifies this philosophy. In developing a user-centric digital learning platform, I aimed to inform and transform the user experience, making emergency preparedness engaging and accessible for public schools and institutions in Greater Copenhagen.
Let’s collaborate to create user experiences that resonate and brands that engage.
Hovedstadens Beredskab
Relevance at all times
Customers seek meaningful connections. Achieving this through brand activation involves more than just visual consistency; it’s about resonating with clarity and purpose across various touchpoints. I specialize in brand activation that transforms customers’ brand engagement by genuinely speaking to them.
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In every aspect of visual communication, in projects small or big, from designing email signatures to launching global branding campaigns, my focus is always on clarity and engagement. This approach extends beyond aesthetics, aiming to remake how customers interact with and perceive a brand.
At FLSmidth, I led a brand activation project, which significantly elevated the brand’s commitment to sustainability and innovation. This project was not just a refresh but a strategic shift that transformed FLSmidth into a sustainability leader in its industry.
Collaborating to make engaging, transformative brand and design experiences is my passion. With my experience and skills, I’m ready to contribute meaningfully to any creative team.
Ready to elevate brands with clarity and engagement? Let’s collaborate.
FLSmidth