Bybi is a socially responsible urban beekeeping company. Bybi ensures the survival of bees in urban areas and empowers socially vulnerable people through beekeeping and honey production. The honey is used and sold in various products, ranging from beers over rum to bonbons.

I revitalized the Bybi brand, focusing on creating a cohesive look for their diverse range of products. My design approach introduced an urban touch with hand-drawn bees and custom lettering, adding a unique character to the brand. Additionally, I fine-tuned the logotype better to reflect the high quality of Bybi’s products while ensuring it remained legible, even in smaller sizes.

In collaboration with
Agnete Schepelern, designer.