Coloplast
When I was at Coloplast, I focused on reshaping the brand to reflect its core values: ‘Closeness to the users’ and ‘Making life easier for people with intimate healthcare needs.’
Working in collaboration with the marketing department, we launched a series of branding initiatives that were instrumental in moving the Coloplast brand toward the position it holds today.
In collaboration with
LOOP associates
Christian Bech Høngaard
The collaboration challenged our thinking, and as a result, we strengthened our brand position and refined and redesigned strategically important service brands.
CEO, Ramsay Health Care
